What’s up? My name is Zarek and I have a confession: I became a copywriter by accident.

I’ve always been a great writer, but up until last year, I mostly used this skill to wax poetic and talk shit on Twitter. This somehow landed me a few mutuals who are big in the copywriting space. Shoutout to @CardinalMason, he has a good eye for talent.

Coincidentally, not long after, the founder of a brand you’re probably familiar with DM’d me this:

[[insert pic of Ryans first DM to me]]

He seemed like a cool enough guy, and his brand idea was one I could get behind, so I thought, “Fuck it, let's give this a shot.” Neither of us knew what we were doing, yet we were still getting S-tier results. Quickly.

From ZERO followers to threads getting 250k+ views organically in <1 month.

From ZERO newsletter subscribers to campaigns that print rev on demand.

From ZERO brand presence to a cult-like fan base.

The brand was quick to pop off, but things needed to be addressed on the back end:

Newsletter nuances like DMARC and branded sending domains, technical Klaviyo and Shopify quirks, email design, etc.

He didn’t have to outsource this work to someone new though. I spent 5+ years working in tech, so I had no problem handling all of that. That is to say, I’m not just an email and ad copywriter, or social media ghostwriter, or the tech and design guy, but more like a one man agency.

Working with me means you don’t have to stress about your brand's technical or social aspects; you can put your energy into actually building it.