The copywriter they assigned to you needs Grammarly to know the difference between “their” and “there.” He’s burnt out. Your sales campaign will be the tenth one he has to come up with today and brother... His last adderall is wearing off.

Jokes aside, that scenario isn't too far from reality. There are two philosophies companies use in regards to scaling. And towards the top, one (unfortunately) becomes way more common than the other. That approach of course being to cast your net as far and wide as possible. Sort of like that guy in your DMs offering a service, the one whose message was so generic that you can instantly tell he just copied and pasted it to send to 1,000 brand owners. Or, at a higher level, the agency with a templated marketing strategy that they’ll apply to any brand with an owner who can afford their expertise.

Systems, now matter how sloppy, will work eventually, and they’ll work better than not having one at all. Believe it or not, that guy who asked you if you need help getting leads for a service that you don’t even offer actually will land a client or two. And that agency, they at least know how to put into place a system that will improve your reach and conversion rates more than if you set things up on your own.

This is all well and good for getting results, eventually the spaghetti will stick to the wall, but it comes at a cost: a severe degradation in quality.

Mr. “I can help you get 50 qualified leads in a week or your money back.” could’ve gotten a new client with 20 outreach messages instead of 1,000 if he put genuine effort into them. Your hypothetical agency, in order for them to keep their dozens of clients happy, they have to spread themselves thin. They need that half literate stim abusing copywriter because at least he can churn out a ridiculous amount of “good enough” campaigns and landing pages a week.